Analysis of Questionnaire (Open discussion questions)

We used open and closed questions within our questionnaire to gather both qualitative and quantitative data.

Question 2 – What features in horror films are you interested in? Please explain.

Most popular requests
• Suspense,

• Tension,

• Psychological,

• Gore,

• Sex appeal,

• Familiar surroundings,

• Twists,

• Jumpy bits

• Blood.

Through this question we found that these aspects were the most popular suggestions in which people would like to see in a horror movie. The features people were interested in the least the were special effects and the gradual building of music. This has helped us gain knowledge into what our target audience wants to see so that they enjoy the movie which potentially will make our product a success.
3) What do you look for in a horror trailer? Please explain

Here is a summary of the response we received from this question:

• Damsel in dresses

• Suspense, fast paced, clues to narrative

• good plot

• Not so much revealed, hint at the plot

• Twisted ideas – issues that concern my demographic, things I can relate too e.g. Eden lake, working class ‘chavs’

• Mysterious killer

• Jumpy bits

• Makes me want to know more

• Building music- voice over
The results we received were largely what we expected. A few people said they were interested at issues/topics which related to their demographic. To us, this seems like good idea as the audience can then sympathise with the characters. As we plan to target a young audience, incorporating an issues witch relate young teenagers will be a good idea.
Question 5 – When on a date, do you look for anything particular in a horror? Please explain.

Most popular requests
• A scary moment

• Jumpy scenes

• Something that scares the girl
Through research we found that the most frequent audience that go to the cinema are teenage groups of girls, teenage group of boys between 16 and 25 and couples aged between 20 and 30. We took this into account and asked this question on how we can make our movie attract this audience. These were the most common answers in our results which show us that our movie has to be scary or ‘jumpy’ in order to appeal to a coupled audience.
Question 8 –Please note down any comments that you think might help us?

Most popular requests


• Should involve teenagers

• built tension

• handheld shots


This has influenced us to use teenagers in our teaser trailer. This is convenient for us and it will meets the needs of our target audience.