This film was very unique and I felt that it had very different shots and effects that havent really been used before in previous horror films. Shots with the camera in a hand held point of view but strangely placed in a fixed position is one example, these sorts of shots really challege the normal conventional shots. Personally I felt that these shots worked to the films advantage and played a very important part in the overall scariness of the film. This film was not completely covered in gore, it was quite opposite. Paranormal activity was more creepy than anything else, this effect substituted for the typically used gore effect.
Paranormal activity was quite dark and mysterious up to a point the audience did not know entirely what was going on, this built up tension very well and was able to keep building gradually until the very end where the tension hit its climax, at this point the tension was relieved and the film ended in a shock and a sort of suspense. This style is mainly designed for cinema viewing and the reaction of the people watching it, this will not have the same effect and atmosphere on dvd release because you havn't got the audience showing their emotions.
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